We worked with marketing agency, Different Kettle, here in Bristol to create this short for the Cystic Fibrosis Trust.
From the CFT website – “No two people living with cystic fibrosis are the same. That’s why we believe the future of cystic fibrosis treatment lies in personalised medicine.
But as we move into the era of personalised medicines, you will need to know one key piece of information to help you access treatments that are the right fit for you: your genotype.”
Directed by Joe Wood
Character Design: Louis Neubert
Animation: Jane Davies, Oli Knowles, Phil Parker, Joe Wood
Voiceover: The Blowfish
Music: Joe Farr
Some initial Character Designs from Louis Neubert and Panna Horvath-Molnar