We worked with Aspect to produce a series of animations to market SunLife’s life insurance packages for the over 50s, voiced by the Welsh powerhouse Carol Vorderman and the nations favourite garden tinkerer Alan Titchmarsh.

The brief asked for a 1950’s feel, which was right up our street. In the character development phase we experimented with simple moustachioed shape characters.

The client decided upon a slightly more realistic direction for the SunLife family. We had lots of fun with mid-century furniture, sparkle transitions, a little cat and a blue dog.




Agency: Aspect Film and Video
Designed and animated by Joe Wood