In spring 2025 we produced 2D animation for REALTIME and their announce trailer for the MASSIVE new game Grounded 2. The trailer needed just under twenty seconds of hand drawn retro animation. REALTIME provided us with the animatic for two adverts; the Yoked Girth action figure and delicious Billy Hog microwavable hotdogs.
How We Did It
We undertook a very thorough research period to get our brains into the era (we watched a lot of He-Man cartoons). If ever in doubt we asked ‘what would He-Man do?’ or WWHMD? for short, which is endlessly useful for making nostalgic animation.
We worked in 4:3 as the animation was to be comped onto an old telly, the perfect place to enjoy a bit of authentic clunk.
The backgrounds had fine lines, painty brush strokes and a nice muted palette (WWHMD?)
For the final retro TV look we added blur, shadows and grain to Yoked Girth’s world and included a nice bit of glow from the telly to highlight the details in the Billy Hog blue room.
Duration: 5 weeks Deliverables: 18″ 4:3 4K
REALTIME Executive Producer: Dave Cullinae Director: Stu Bayley Producer: Bhavini Shah
RUMPUS Animation Director: Luke Hyde Animator: Marta Dias Compositor: Jack Churchill Background Artist: Luna Cherrington Creative Director: Joe Wood Creative Producer: Stef Bowskill
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
