We worked with agency MK21 to produce some beautifully bouncy assets for nākd bars. Used in the brand refresh launch, the campaign needed four 4″ animations to introduce their most popular flavours and their new look .
How We Did It
Using design assets from the brand, we firstly blocked out animation for one flavour. We tweaked the bouncing and wrapping until everyone was happy. Then we moved on to replicate the animation across all four flavours. We built and exported a variety of HD deliverables in 9:16 and 16:9 for each flavour, nākd had everything they needed to roll out their campaign!
Directed by RUMPUS!
Animation: Dave Connolly
Production Assistant: Grace Harris