Rumpus Ident: CULT

The Project

Over the last couple of years a few members of the Rumpus Team have, slowly but surely, been squirrelling away on their very own idents. The brief was to create a short animation anywhere from 10 to 30 seconds, on the vague theme of What a RUMPUS!

We wanted these shorts to give the animators individual styles a moment in the spotlight. We are a small and very busy studio so it’s often tricky to squeeze in passion projects, we’re so flipping pleased that the idents are finally getting all polished up!

Cult

If you’ve ever wondered about the origin story of the Rumpus logo then wonder no further…

CULT follows a group of civil servants on their weekend culty activities who stumble upon more than they bargained for. It’s a little bit Folk Horror, a little bit psychedelic and a bit silly.

Animated in Adobe Animate and then After Effects’d up to give lighting, shading and colour grading. We found ourselves watching brilliant old films like Psychomania for inspiration.

Here’s a rough of the very hangry beast, Joe roughed out the key scenes to help pace out the timing for the little characters to meet their fate.

Design, Animation and Direction: Joe Wood
 Compositing: Jack Churchill
 Sound Design: James Keeble
 Produced by RUMPUS!