The Brief

We made a film with charity and NGO marketing agency Different Kettle for the Cystic Fibrosis Trust’s campaign No One Size Fits All.

The mission was to highlight that ‘no two people living with cystic fibrosis are the same’ and to ‘make sure everyone with cystic fibrosis has the opportunity to know their genotype’.

How We Did It

We worked with a talented bunch to come up with concept characters that could tell the story. Here are some initial character designs from Louis Neubert and Panna Horvath-Molnar, three very different looking peoples!

Directed by Joe Wood
Character Design: Louis Neubert
Animation: Jane Davies, Oli Knowles, Phil Parker, Joe Wood
Voiceover: The Blowfish
Music: Joe Farr